Graphic Designer - Senior Creative Artworker

About me

I am a multidisciplinary Graphic Designer and Senior Creative Artworker with 20 years of experience collaborating with internationally respected agencies. Throughout my career, I have partnered with creative teams to develop impactful communications for local and global brands across traditional and digital advertising, branding, health, travel, and charity sectors.

In 2020, I relocated to Queensland from Sydney, right before the challenges of the COVID began.

Currently, I work full-time at a branding studio in Brisbane, specialising in the property sector. My role involves crafting and rolling out branding, property marketing, and placemaking projects.

Some career highlights include:
- designing brand identities for small businesses
- rolling out nationwide POP/POS campaigns for a global beverage brand’s World Cup initiative
- rolling out all the logos for a soccer code and all it’s teams
- creating and rolling out a top tier membership space for a motor racing series
- creating online and print collateral for a global petroleum company’s B2B platform.
Additionally, I have contributed to the development of user interfaces for a global credit card company and recently marketing rollouts for billion-dollar property developments across Australia and New Zealand.

I pride myself on having an honest ability to understand related departments needs, excellent time management skills, well versed in the workflow and managing traffic through a studio, an advanced level of knowledge on studio relevant software, being adaptable, friendly and professional.

Having held both permanent and freelance positions across diverse industries, I’ve developed a keen insight into the nuances of different projects, processes, and client relationships. Adapting to unique challenges and requirements has become one of my most valued skills, and I enjoy applying this flexibility to each new opportunity.

If this resonates with your vision, I’d love to connect further.


June ‘21 to Present

Graphic Artist / 
Senior Creative Artworker

The Property Agency
Working on new luxury/premium property developments.
Creating assets for multiple campaigns, ensuring all concepts, artwork and assets are on brand. Rolling out assets ranging from premium brochures, display suites, website and socials, eDM, signage & hoarding, way-finding,

Account name dropping:
Hutchison, Frasers Property, QIC, Urbex


Sept '17 to June ‘21

Graphic Designer / 
Senior Creative Artworker

Freelance - Sydney & Brisbane/Broadbeach
Freelancing/contracting as a graphic designer working on campaign concepts, POS roll outs, digital and print campaigns, mobile UI assets, icons, retouching, branding and presentations.

Agency name dropping:
The Principals, Mercerbell, Geometry Global, DDB Remedy, The Monkeys, M&C Saatchi Greenhouse, Havas, Forte Agency, Ignite Travel Group.


Dec ‘15 to Sept '17

Senior Creative Artworker /  
Senior Finished Artist

Hulsbosch
I was the lead Finished Artist for the ECD and company founder/owner, collaborating with him to create concepts, logos and presentations.

I was also part of the larger studio working on a variety of projects that included the company website, social ads, catalogues and roll-out of assets.

Account name dropping:
Virgin Australia, Football Federation of Australia, Dexus, Royal Caribbean Cruises, Supercars, Tatts Lotto Group.


Mar ‘11 to Dec ‘15

Graphic Designer /
Senior Finished Artist

McCann / McCann Health/Cordex
As the sole permanent member heading up the McCann Health Australia studio (most awarded agency in its sector at the time). Collaborating with all agency departments to ensure all assests were designed and created on brand and to final spec, ensuring each job was trafficked to print or developer efficiently.

I also managed our studio (shared with McCann mainstream) ensuring it was well prepared and maintained for every eventuality.

Account name dropping:
Pfizer, GSK, Boehringer Ingelheim, Johnson & Johnson.


Apr ‘06 to Dec ‘10

Senior Finished Artist

G2 / GreyHealthCare /
Grey / JayGrey

Initially freelancing, my time here was varied and my position regularly wavered from finished artist to designer, art director & retoucher.

My work centred on print campaigns, digital assets, trade shows, packaging and DM.

Account name dropping:
P&G, British American Tobacco, GE Money, Pfizer, Australia Post & Bayer.


Jan ‘06 to Apr ‘06

Creative Artworker /
Graphic Designer

Freelance - Sydney
Graphic Designer/Senior Finished Artist

Agency name dropping:
Publicis MOJO, Principals, Jack Morton, Moult Agency & Adcorp.

Account name dropping:
Canadian Club, Optus, Telstra.


Sept ‘05 to Jan ‘06

Senior Finished Artist

Hulsbosch Communications
Initially freelancing, I was offered a fulltime position creating press, DM, POS, brochures and e-brochures.

Account name dropping:
P&O Cruises, QANTAS, Reckitt Benckiser.


Jan ‘05 to Sept ‘05

Creative Artworker /
Graphic Designer

Freelance - Sydney
I worked via creative recruitment agencies on everything from pitches to packaging, finished art to art directing, retouching to redesigning, pharmaceutical to fashion.

Agency name dropping:  
Arnold, NSW Toursim, 30Thirty.

Account name dropping:
Dove, Coca Cola, SunSilk.


Jun ‘03 to Jan ‘05

Graphic Designer /
Creative Artworker

Freelance - London
I worked with on everything from pitches to packaging, finished art to art directing, retouching to redesigning, pharmaceutical to fashion.

Agency name dropping:  
Wolff Olins, Interbrand, Grey HC, DLKW, Springer & Jacoby & Tank. 

Account name dropping:
Kodak, Fuji, Seimans, Sega, Mercedes, Virgin, Toyota


Jan’01 to Jan ‘02

Designer

 

Jan’02 to Jun ‘03

Editorial Designer

TNT Magazine
5 monthly publications, quarterly newsletter, a yearly international travel guide and promotional material. Collaborated with sponsors, promoted events, designer, photographer, promotions.


Apr ‘97 to Dec 2000

Publications Officer

Christian Children’s Fund (CCF)
I was hired to create and implement a new identity, create and manage all printed material, source images and organise mail-outs.


UX/UI Design - RMIT

Adobe Accredited Software Courses (Sydney)

Award School (Sydney)

Statement of Attainment in Computer Graphics - TAFE (Sydney)

Diploma in Graphic Design - School of Visual Arts (Sydney)

Certificate in Fine Arts - TAFE (Sydney)