Brand

Visual Identity for interior design studio.

Creating a traditional and strong vision of interior design with a bold black and white, personalised serif initial logo. Then allowing the owner the ability to control how the business is presented on a project-by-project basis showing a personal touch for their clients.

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Creating branding for a psychologist consultancy that wished for a unique, elegant and professional mark to reflect the businesses position.

Interlaced paths of the logo create the companies initials mixed with the timeless colour palette has created the distinct look the client was aiming for.

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Working with the Creative Directors sketches and input, I set up the new logo to reflect the title sponsor. This then filtered down to all the other touchpoints of the brand.

This included the Paddock Club (The top tier hospitality lounge), Super 2 Supercars development series and the media transporter truck, along with online assets, merchandise and promotional collateral.

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This was a purely technical/problem solving brief: to create the rainbow gradient so it was smooth in all touch points. As backlit signage was the major concern, this was our focus and in turn this also created a smoother and brighter gradient for all uses.

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Working from sketches and directions from the Creative Director, I created the concept through to the final art.

We then set about creating each teams personalised logo. Allowing the FFA brand to take a step back to allow the teams colours to be the dominant feature was an overall part of the brand strategy.

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As part of the A•League logo, all the teams in the league had to have their own version of the new logo using their own brand colours for home and away kits and all additional merchandise.

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Working with the Creative Director, I finalised the card design, lifestyle imagery, print and digital collateral.

The previous candy striped design was alienating the male demographic (this card has recently been relaunched) . The or idea was to create a design that both male and female would keep in their wallets was the goal. Using subdued colours customers were used to, premium printing techniques and giving the customer the choice of card colour. In-store POS, digital and online.

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An example of a healthcare product launch.

The creative campaign was based on the products working together to beat primary symptoms.

That app was the hero with animated characters. Using the style created by the animators I created the following questionnaire pages and informational pages. We also created a DM piece, t-shirts and other printed collateral.

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